Preview of Estonian design in London 12.11.2017

On September 14.09 - 24.09, in the frames of London Design Festival, the show "Size Does not Matter" is displayed at Oxo Tower Wharf Gallery. Estonian design has been exhbitited earlier in London, but this time the show is most comprehensive with many new products. The event is dedicated to the presidency of the European Union Council and the 100th anniversary of the Republic of Estonia. 

The Estonian Association of Designers (EDL) created the concept of Size Doesn’t Matter in 2014, which contrasts the smallness of the land and the density of designers and the abundance of the achievements, in order to introduce Estonian design in foreign countries. Exhibits shown include innovative industrial products and demonstrate the successful combination of a rich visual heritage with the latest technologies and solutions of the 21st century.

Ilona Gurjanova, the curator and the president of the Estonian Association of Designers hopes, through foreign exhibitions, to boost cultural exchanges showcasing the achievements of Estonia as a rapidly developing design country and create opportunities for networking for Estonian product designers reaching the international arena.

The Size Doesn’t Matter exhibition includes products related to furnishing of the home: textiles, furniture, lighting, ceramics, glass, wheels and fashion accessories including bags, shoes, jewelry and a selection of packaging and book designs. Nearly 50 designers are represented; established designers alongside newly graduated, promising young artists who have received awards both in Estonia and abroad. The crisp collection is characteristic of the Nordic country – characterised by a minimalist style, natural materials, ingenious solutions and humour. The scenography by Helen Sirp has been inspired by the infinite blue - the colour with no borders - The union of the sea and sky. Meeting at twilight.


The Size Doesn’t Matter concept has travelled and been exhibited in Brussels, Vienna, Stockholm and Caen already. Next destinations are Paris and Berlin.

POP-UP shop every day 11-6 pm

Opening and private view: 15th of September 6 pm

14.-24.09.2017 11-18


Oxo Tower Wharf, Bargehouse Street

South Bank SE1 9PH London

Free entry


Bankside Design District Late Night: 20th of September


Presentation of the book: “Woods and the Sea. Estonian Design and Virtual Frontier” by Michael Dumiak (Black Dog Publishing) - to be confirmed

Size Doesn’t Matter forms part of the London Design Festival 2017 programme at Oxo Tower Wharf.


By the invitation of the Estonian Embassy, designers will also be part of the Open House London program, which will take place on 16.09, in which the Estonian Embassy introduces the story of the Estonian design and will open a pop-up shop. The exhibition is supported by the State Chancellery


Designers: Matti Õunapuu, Stella Soomlais, Johanna Tammsalu, Maria Sidorenko, Jaanus Tamme, Urmas Lüüs, Kairi Kuuskor, Janno Nõu, Mare Kelpman, Indrek Narusk, Piret Loog, Karl Annus, Mihkel Mäll, Mihkel-Emil Mikk, Mihkel Güsson, Egert Uibo, Sofia Hallik, Tanel Veenre, Monika Järg, Karmen Saat, Raili Keiv, Toivo Raidmets, Kärt Summatavet, Mait Summatavet, Andres Labi, Tarmo Luisk, Mihkel Masso, Maile Grünberg, Reet Aus, Sille Sikmann, Tõnis Vellama, Elmet Treier jt.